GUNN & MOORE


BRIEF: Set by Gunn & Moore themselves. To re-design the existing packaging taking into account materials and costs. 


OUTCOME: From my research I found that the users wanted to get a feel of the bat and try it before they bought it. I decided to create a thick cardboard sleeve for the base of the bat so it still protects the toe but the user can easily remove the product and get a feel for it. The handle of the bat would be shrink wrapped so it keeps the rubber protected and free from finger prints and dirt. Since the rubber is covered I have added a swing tag around the neck which has a sample of the rubber material so you can feel this without affecting the product. The packaging is the same for each of the ranges of bats but with a change in colour, name and information on the back appropriate for each bat.

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